About Element Co
Your business is navigating challenges like stagnant growth, unclear direction, or the need to reconnect with your audience. You’re seeking clarity, alignment, and a strategy that works. We’re here to deliver exactly that. By cutting through complexity, we help businesses untangle roadblocks, align their teams, and reconnect with what truly drives success: their customers. With Element Co, you’ll gain the tools, insights, and confidence to move forward with purpose.
What Drives Us
We believe that every business has the potential to grow, and that growth begins with understanding. By putting the customer at the center of every decision, we craft strategies that inspire loyalty and deliver measurable results. Whether it’s simplifying complex challenges, aligning teams, or uncovering untapped opportunities, our approach is grounded in collaboration and curiosity. Success, for us, means helping you achieve yours.
Meet Toni
With a career spanning over 30 years in Australia, New Zealand, and the UK, Toni Kibbey has honed her expertise as a business strategist and leader.
Her work includes shaping the growth of iconic Tasmanian brands such as Tourism Tasmania, Lark Distillery, and Port Arthur Historic Site. She understands that the heart of every successful business lies in its customers.
Toni’s philosophy is rooted in connection, clarity, and action. She believes that when businesses truly understand their customers and align their strategies accordingly, growth becomes inevitable.
As a business owner herself, Toni understands the challenges all businesses face - from balancing vision with practicality to navigating complex markets. Her passion is helping you overcome these challenges and create a path to lasting success.
Our Team
Element Co is more than one person. Behind Toni is a team of skilled professionals who bring a diverse range of expertise to the table. From research and analysis to creative strategy and implementation, we work together to ensure every project achieves its full potential. This collaborative approach allows us to offer the comprehensive support your business needs to thrive.