Bringing Clarity to Your Business

From Clouded Vision to Crystal Clear Direction

When your business hits a growth roadblock, Element Co provides the strategic clarity to break through. We untangle your thinking to help you understand what's holding you back, align your team around clear goals, and build stronger customer relationships that drive sustainable growth.

Whatever the challenge or opportunity, success begins with understanding your customers. We're experts at stepping into their shoes, seeing your business through their eyes and uncovering what truly matters. By putting customers at the heart of everything you do, you will create meaningful connections, set your brand apart, and build loyalty that lasts.

Authentic Approach,

Real Partnership

With a down-to-earth style, we build strong, trusted relationships that feel like an extension of your team. Our expertise combines strategic insight with a deep understanding of people - your customers, your team, and your business.

Success starts with truly knowing your customers and aligning every strategy to meet their needs and values. With curiosity and care, we’ll get to know your business inside and out, crafting thoughtful solutions that create lasting connections and measurable results.

Pillars of Impact

Business Strategy Insight

  • You’ll gain the clarity and direction you need to move forward with confidence.

    We cut through complexity to uncover the strategies that work best for you, tackling the roadblocks that hold you back.

    These strategies will be tailored to your unique business and built to deliver real results.

    From brand re-energization to market expansion, we’ll transform our insights into practical plans that foster long-term growth and make a measurable impact.

Customer Centric Solutions

  • Your business thrives when your customers feel truly understood.

    We’ll help you move beyond surface-level tactics, equipping you with strategies that meet customers where they are, cultivating loyalty and building lasting connections.

    The result?

    Brand strength that endures.

Team Alignment & Training

  • Success happens when everyone pulls in the same direction.

    Your team’s goals will be aligned with your business and customer values, creating a unified approach that fuels growth and engagement.

    Element Co’s alignment and training services ensure your team embodies the strategy, building unity and enhancing impact at every level.

Who We Are

Every business deserves clarity, direction, and a strategy that works. Toni Kibbey brings decades of experience transforming vision into results, partnering with businesses to untangle challenges and uncover their potential.

With a team of dedicated professionals, we craft tailored strategies that inspire action, forge stronger customer connections, and deliver measurable growth.

Trusted by Leading Brands

What Our Clients Say

  • "Working with Toni on our marketing campaign was an absolute pleasure! Toni is solutions-oriented and collaborative. She has many well-established relationships across a range of industries in Tasmania. Toni’s vast experience and networks guarantee high quality outcomes in a timely manner. You can be assured that she has everything covered, pre-empting any issues or potential delays, expertly managing timeframes, expectations and competing stakeholder needs."

    Manager

    Department of State Growth

  • "Toni, I just wanted to say a massive thank you for your guidance, inspiration, and leadership in delivering our biggest and most successful marketing campaign in years! This campaign achieved so many firsts - competitions, outside broadcasts, giveaways, and even activations at bus stops. As a complete newbie, I would have struggled to get even one of these off the ground without your support. I’m extremely grateful for everything you’ve done. This would not have happened without you!"

    Kim Perkins

    General Manager Corporate Services

  • "Toni’s work on our restaurant brand strategy has been exceptional. The positioning and concept she developed perfectly capture the essence of what we envisioned, and as a result the the imagery and mood created by the creative agency and managed by Toni are absolutely spot on. Her ability to translate our thoughts into such compelling ideas and storytelling has elevated the brand to new heights. Toni’s customer-centred approach to every strategy and plan have made her an invaluable part of this project."

    Director
    Premium Regional Restaurant and Tourism Destination

  • "We have worked with Toni for over three years, and she has become an integral part of our business, leading our corporate strategy, developing and implementing our marketing, and addressing complex HR matters with skill and tact. In our continually evolving sector, Toni has easily grasped the nuances and complexities of the industry and the shift we are making."

    A.M.

    Managing Director